Our Process

As we continue to grow, we strive to build lasting relationships with our clients

and are ready to serve them whenever and wherever they need us.

No. 1 Pre-Launch

During the pre-launch stage, we will create the visual and narrative story of your property as we prepare it to make its market debut. Pre-launch services may include:

Pricing & Marketing Strategy
Home Staging & Art Curation
Narrative Creation
Photography & Videography
Collateral Creation for Print & Digital
Presenting Listing to Internal Team at the Agency
Direct Contact With Qualified Leads

No. 2 Launch

Once the property launches, we work to drive market value and qualified traffic among buyers. Launch services may include:

Listing Live on JoshEidenEstates.com & MLS
Deploying New Property E-blast to Curated Broker & Client List
Open Houses (Virtual, by Appointment or Live)
Digital Marketing
Targeted Digital, Social & Print Advertising
Public Relations
Curated Events (Virtual or Live)
Guided Video Tours
Social Media Placement

No. 3 Ongoing

Post-launch, we work to capitalize on the momentum generated in the first two phases by continuing our outreach and amplifying our marketing efforts. Ongoing services may include:

Detailed Feedback on All Showings
Real-time Data on Marketing Initiatives
Documenting Media Coverage
Cohesive Updates on Market Activity & Analytics
Maintaining Advertising Schedule & Analytics

No. 4 Sales Process

Once an offer is accepted, we remain by your side through every step of the transaction process, ensuring a smooth and seamless transition.

Negotiating on Your Behalf
Staying in Constant Communication
Working Tirelessly to Reach the Close of Escrow

Your Home in the Spotlight

Every home is unique and carries its own narrative. We possess the distinctive capability to craft and communicate that narrative, as we have successfully marketed and sold extraordinary properties across the globe. Our skilled in-house marketing team adeptly constructs a captivating story, both through words and artistic visuals, enabling potential buyers to envision their future within the walls of the property you wish to sell.

Our Assets

Ashby & Graff’s marketing design goes well beyond the standard brochure and flyer, breaking away from the one-size-fits-all mentality of the industry. Our full suite of marketing materials allows each property’s individual character and personality to shine. The vision, care and effort we use to set Ashby & Graff apart in the industry are the same used to market the properties we represent. The marketing team creates tangible touchpoints—collateral that leaves a lasting impact, long after a prospect’s first interaction with a property.

Digital Campaigns

Ashby & Graff creates targeted digital campaigns, highly focused to reach qualified prospects for your listing. Through E-blast campaigns, website display ads and targeted social media ads, we ensure your message reaches the right audience and delivers measurable returns.

Print & Digital Advertising

Ashby & Graff’s marketing team designs memorable print and digital advertising campaigns that engage buyers and pique their interest to learn more. Compelling advertising provides maximum exposure while ensuring your home stands out in the crowd.

Work With Josh

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